Whatfix: Serving to companies on their digital journey

Khadim Batti, CEO & co-founder, Whatfix

Khadim Batti, CEO & co-founder, WhatfixKhadim Batti, CEO & co-founder, Whatfix

Whatfix is a fast-growing digital adoption platform that helps speed up product adoption throughout enterprises. It guides customers by straightforward, easy, step-by-step walkthroughs to take advantage of use of their current tech stack. “The extra subtle the platform or software, the extra priceless Whatfix will be,” says Khadim Batti, CEO and co-founder, Whatfix. “Whether or not it’s offering step-by-step instruction on strolling by a CRM system, or onboarding an worker quickly on a essential software, Whatfix ensures that the method is clean and environment friendly.”

The journey of Whatfix started in 2011 when Batti and his co-founder, Vara Kumar determined to start out SearchEnabler, a advertising DIY product for SMBs.

Whereas the answer acquired good traction with about 100 clients inside a 12 months, clients required instruction and help in leveraging the answer. It was this core pain-point which led to the inception of Whatfix in 2014. It has workplaces in San Jose, California and Bengaluru.

“Because the world shifts on-line, firms must avail the complete potential of enterprise know-how and instruments they’ve already invested in and Whatfix is supporting this effort,” says Batti. Whatfix performs a big function in making certain that the complete worker base is onboarded and is ready to successfully use the instruments at their disposal by coaching on new software program and processes. Whatfix provides a novel digital adoption platform—in-app walkthroughs, movies, and guides for utilizing new software program options and options.

“We’ve designed the platform such that customisation and authoring of outflows is among the best. In a distant office, customers not simply attain out to a colleague to stroll by subtle options like their CRM. This makes it essential for us to allow impartial manufacturing and make everybody extra environment friendly to maintain enterprise momentum in these dynamic occasions,” says Batti.

In 2019, Gartner recognised its class—Digital Adoption Options—and positioned Whatfix as one of many pioneers within the area. “Since then we have now been recognised by Deloitte and Everest Consulting,” says Batti. Just lately, Whatfix has been featured within the LinkedIn High 10 Indian Startups 2020 record, showcasing the way it has emerged as one of many leaders within the digital adoption answer class.

To be able to improve its answer, in 2019, Whatfix acquired Airim, an organization that gives an AI-powered Personalisation Engine for customers and clients. “By incorporating Airim’s capabilities we can present hyper-personalised in-app steering on the person’s level of want corresponding to analyse clickstreams, how lengthy a step takes and the place customers get caught or abandons the method fully,” says Batti. “One other key spotlight of the 12 months was that we doubled our complete income. And based mostly on our successes of serving to enterprises with their net purposes in 2020, Whatfix can also be venturing into options for desktop and cellular purposes.”

In response to Batti, the present pandemic has accelerated the tempo of digital transformation throughout industries. The adoption and optimum utilisation of essential platforms and instruments varieties a serious a part of digital transformation. “Our SaaS providing helps companies enhance the output of firms whereas lowering the prices of tech enterprise instruments,” he provides.

Whatfix has raised about $50 million in funding up to now. In February 2020, it raised $32 million in Collection C funding. “We’re wanting past simply product evolution, and intention to commoditise the worth from applied sciences corresponding to automation, AI and contextualisation to deliver a few change in user-software expertise,” he provides.

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