Versus Methods Inc has a novel strategy to digital promoting that yields higher outcomes for manufacturers and customers

Versus Systems Inc has a novel approach to digital advertising that yields better results for brands and consumers

  • HP has chosen Versus as its gaming rewards platform to energy OMEN Rewards
  • Rewards combine into tv, video games, reside occasions, and apps
  • Partnering with Sparx to supply predictive video games, trivia, and reside polling

What Versus Methods does:

Versus Methods Inc (NASDAQ:VS) (CSE:VS) (FRA:BMVB) is disrupting the standard promoting panorama with an modern alternative/reward mannequin. The corporate’s foremost focus is the esports and multimedia business, the place sport builders use its WINFINITE platform to create competitions that present gamers with the possibility to win quite a lot of enticing prizes.

The corporate which has places of work in Los Angeles and Vancouver, has developed a business-to-business software program promotions engine that permits publishers, builders, and creators of video games, apps, and different interactive media to supply prize-based matches of their video games to their gamers. Customers and gamers can full in-game or in-app challenges to win prizes. The Versus platform may be built-in into cellular, console, and PC video games, in addition to streaming media and cellular apps. Due to that attain, to date some half 1,000,000 prizes have been awarded already.

In a nutshell, the corporate’s distinctive promoting platform helps manufacturers have interaction millennial and era Z avid gamers in a non-traditional promotional format to drive product trial, new buyer acquisition, incremental gross sales and superior advert spending returns.

In August of 2019, Versus struck a licensing take care of {hardware} large HP that can see its know-how utilized in quite a lot of HP services.

How is it doing:

In February 2021, Versus introduced a partnership settlement with Xcite Interactive, a world chief in interactive viewers engagement, which is able to see audiences capable of win real-world prizes whereas watching sports activities, taking part in cellular video games, and watching streams on their TVs and cellular gadgets.

Xcite’s know-how has powered interactive media experiences for main sports activities leagues just like the NFL, NBA, NHL MLB, and NCAA, in addition to occasions just like the Olympics, the World Cup, X-Video games, Formula1, and company occasions around the globe.

By means of the partnership Versus will present its patented rewards know-how to be used in each at-home and in-venue tasks with Xcite, permitting followers to earn prizes via Xcite’s platform, which incorporates gamification via voting, polling, trivia, predictive gaming, and mini-games that followers can play alongside the reside occasion expertise.

The corporate additionally recenty signed a multi-year strategic alliance settlement with Sparx Know-how Inc for rewards in reside tv occasions. Sparx will add Versus’ real-world prizing platform to the Sparx Participation Platform – a second-screen engagement instrument utilized by international manufacturers, occasions, and groups from the NFL, NBA, NHL, MLB, and extra.

The Sparx platform additionally works with broadcast purchasers, together with NBC, ABC, Disney, and CNN. Sparx plans to make use of Versus’ platform to incentivize followers to play predictive, polling, and trivia video games both at-home or in-venue, earlier than or through the reside occasion. The 2 firms plan to have their co-developed merchandise on faucet in early 2021.

Versus has additionally partnered with Predictmedix Inc, a medical software program firm that integrates synthetic intelligence into healthcare testing know-how, to deliver its rewards platform to healthcare. Beneath the deal, Versus’ rewards platform will permit healthcare suppliers, analysis organizations, and life science firms to make use of rewards to recruit and retain a broader vary of sufferers in addition to to advertise compliance in testing medical therapies. Predictmedix will use Versus’ platform to incentivize customers and sufferers to take steps of their remedy. Within the case of scientific trials, this may increasingly embody rewarding sufferers for becoming a member of sure trials, in addition to for complying with trial protocols.

In the meantime, Versus can be increasing into the trillion-dollar wellness market due to a brand new partnership with award-winning augmented actuality studio ePlay Digital Inc. The corporate is teaming up with ePlay to deliver its proprietary in-app rewards know-how to ePlay’s portfolio of well being and wellness purposes.

In September final 12 months, Versus trumpeted the primary Asia-Pacific launch of its platform, in China inside HP’s OMEN Command Heart, pre-installed in Pavilion laptops and desktops, and in addition out there on the Home windows App Retailer. OMEN Rewards is the results of a multi-year collaboration between HP and Versus Methods that has Versus’ patented prizing platform built-in into HP’s OMEN Command Heart. OMEN Rewards permits everybody operating the OMEN Command Heart app to play their favourite video games for real-world prizes, reward playing cards, journeys, and experiences. Newzoo’s World Video games Market Report estimated that the Asia-Pacific’s gaming market would have practically 1.4 billion avid gamers by the top of 2020, which is greater than half of all gamers worldwide.

The US Patent and Trademark Workplace has just lately granted Versus 23 new claims for the corporate’s rewards platform. This protects methods and strategies for together with a participant’s present geography within the prizing calculus. Together with different traits, a participant’s location at a selected time (in a stadium, at a live performance, on a motorcycle journey, inside proximity to a selected vendor) could affect which prizes can be found for that participant. Prize suppliers on the Versus platform could use this patented performance to create campaigns particular to places, and occasions, whereas additionally permitting totally different prizes to be supplied and received by individuals who’re taking part in or watching Versus-enabled content material in numerous places.

On the finish of final 12 months, Versus consolidated its shares to record efficiently on the tech-laden Nasdaq. The tech group’s board authorized a 1:16 reverse inventory cut up, which took impact on the shut of commerce on December 14. Sixteen firm shares had been transformed into one share, decreasing the agency’s issued and excellent shares to round 10.3 million from 166 million on December 10.

The corporate is effectively funded after having closed an upsized public providing in February 2021 that raised greater than US$11 million. Versus stated it intends to make use of the online proceeds to repay indebtedness within the principal quantity of US$250,000 and use the remainder for working capital, advertising, and gross sales bills. The funds may even help the persevering with improvement of Versus’ rewards platform.

Inflection factors:

  • Availability of Versus and Sparx Know-how’s co-developed merchandise in early 2021
  • Momentum from the Asia-Pacific launch of its rewards platform and partnership with HP
  • Driving income and person progress via offers within the gaming, multimedia, healthcare, and wellness industries

What the boss says:

“We’re actively integrating into extra machines, extra video games, and extra interactive media choices than ever earlier than — at exactly the time when folks actually need to earn real-world rewards of their video games and social streams,” Versus CEO Matthew Pierce has stated in a latest replace to shareholders.  

“Signing tens of millions of {dollars} price of contracts and rising our viewer and participant attain into the tens of millions each in North America and Asia, is one thing the group may be very pleased with. We stay up for persevering with these successes.”

Contact the creator Uttara Choudhury at uttara@proactiveinvestors.com

Observe her on Twitter: @UttaraProactive

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